Intro:
Seasoned lifestyle and branding photographer, storyteller, and graphic designer with a history of creating visually stunning and emotionally resonant content. Adept at leading creative teams to deliver cohesive and compelling brand stories.
Eager to contribute my extensive experience and innovative approach to a dynamic brands.
Lifestyle | Brand Storytelling | Design Experience:
Las Fotos Project | Mentor | Los Angeles 2024
Las Fotos Project’s mission is to elevate the voices of teenage girls and gender-expansive youth from communities of color through photography and mentoring, empowering them to channel their creativity for the benefit of themselves, their community, and future careers.
Los Angeles Soccer Club | Lead Phographer / Designer | Los Angeles 2022-2024
Led the creative vision for LASC to elevate the club's visual identity and brand narrative by developing merchandize concepts, First Team photography and designs, as well as creative support for the Clubhouse.
Blizzard | Lead Graphic Designer / Photographer | Los Angeles 2023
Concepted, photographed, executed, and designed the entirety of their social assets and helped evolve their main social presence during Blizzcon 2023.
Brought in ahead of Blizzcon to build a strategic approach, post schedule, and design styleguide for the upcoming event.
Post Blizzcon we analyzed the design performance, and created additional designs to summarize the event.
DOSIST | Lead Phographer / Creative Director | Los Angeles 2021
Provided concepts for Dosist as they had set their sights on connecting with the dynamic Gen-Z focused in the expressive realms of music, art, and influencers.
Morakniv | Lead Phographer / Creative Director | Sweden 2017 - 2019
Photographer and Creative Director to create marketing collateral for catalogs, social channels, and all materials in general.
Fjällräven | Lead Phographer / Creative Director | USA / Sweden 2017 & 2018
Having seen my work from Morakniv I was invited as a Photographer and Creative Director to create marketing collateral for catalogs, social channels, and all materials in general.
Kings County Distillery | Lead Phographer / Creative Director | New York 2016
Provided concepts to establish an improved Online Identity & Brand Concept.
WPP | Photographer / Designer | San Diego/ Los Angeles / New York 2010-2015
Photography, design, creative strategy, brand Identity, logo redesign, art direction, for clients including:
Subway & Blake Griffin
Islands Restaurants
Drupal
Kellogs Foundation
Herb Alpert Foundation
ECPAT - Meet Emma
Natures Recipe
Mattel
Creative Leadership Experience:
WPP | San Diego 2010-2014
Saatchi & Saatchi | Los Angeles 2014-2019
Opus United | Los Angeles 2020-2021
Rosewood Creative | Los Angeles 2021-2022
Los Angeles Soccer Club | Los Angeles 2022-2024
Las Fotos Project | Mentor | Los Angeles 2024
Led dynamic teams of creatives, overseeing Platform (UX/UI & Digital Design), Traditional, Design Studio, Data-Driven, Print Creative, and Creative Strategy Teams.
Drove innovation by pushing creative and technological boundaries, placing creative work at the forefront. Established streamlined processes to guide the narrative from project intake to award recognition, resulting in multiple awards for the team's exceptional work.
Managed all facets of team leadership, including mentorship, growth, process optimization, creative strategy development, casting, budgets, scoping, profitability, and attrition reduction.
Provided oversight, casting, and strategy for projects like Toyota Visual Guidelines, Los Angeles Chargers Logo Rebrand etc.
Lifestyle & Branding Photography:
Concept development
Photography execution
Photo editing and retouching
Design:
Adobe Creative Suite
Typography and layout design
Print and digital media design
Creative Leadership:
Team management and collaboration
Project planning and execution
Art direction and creative strategy
Summary:
- Conceptualize and translate ideas into visual content.
- Visionary thinking for brand storytelling through Narrative Development and Visual Storytelling techniques.
- Communication effectively of creative concepts and ideas.
- Cross-functional collaboration with teams and clients.
- Flexibility to adapt to evolving creative briefs and industry trends.
- Openness to experimentation and new creative approaches.
- Inspiring and motivating creative teams.
- Decision-making and problem-solving in a fast-paced environment.
- Aligning creative efforts with overarching brand and marketing strategies.
- Balancing creativity with strategic objectives.
Awards & Recognition
American Advertisement Awards | National Gold’s & Silver’s (Alpert Awards, Blake Griffin/Subway etc.).
W3 Gold Best in Show (ECPAT -Emma) .
COMMARTS (Taylor Guitars / Qualcomm / Discover LA / Alpert Awards / Invicible Children).
Digiday.
OMMA (agency of the year).
More Awwwards than I can count.