ECPAT - MEET EMMA

Creative Directon and Art Direction for the campaign titled "Meet Emma", was done for J. Walter Thompson New York advertising agency for Ecpat - End Child Prostitution And Trafficking in United States.

Most Americans think of Thailand when they hear about child prostitution, but it's happening right here in the U.S. Every year, over 200,000 American children are at risk of being exploited. To raise awareness, ECPAT (End Child Prostitution and Trafficking) introduced Emma.

Emma is a hand-painted Russian doll. She looks ordinary at first, but as you peel away her layers, the harsh reality is uncovered. This campaign was so effective that the French government sought our help to tackle the issue in their own country.